January 30, 2009, Newsletter Issue #183: Marketing Plan : Organize Your Start-Up

Tip of the Week

Congratulations you are about to start your own business. How exciting. You have so much to do, so much to learn and lots of enthusiastic energy. It is important to write a business plan when starting a new business. The business plan will provide you with a lot of information you may not have realized you needed to know in advance. For instance, it has you write out a marketing plan, which is, one of the most taken for granted parts of the business plan. Today, with all the SEO, websites, blogs, social networks, we don’t feel marketing is that big of a problem. However, the marketing plan does more than help you consider what types of marketing you’re going to undertake. A marketing plan is also an analysis.  It has you research and understand your own market. It forces you to look at your competitors, figure out sales strategies, and project your sales forecast. It’s a very intense plan. With this plan you can make crucial decisions on how to proceed with your business. To be organized with your start up make sure to consider the importance of your marketing plan and how it will help you keep your new business on the right track.

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